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Federico Jose Hernández aka Fede “Pronounce FedEx without the X” has been involved in the rum industry since his early twenties. Born in San Juan Puerto Rico, where rum is part of everyone’s social life, Federico owned one of the biggest production and promotional agencies focused on beer and spirits.
Back in 2010, he opened Puerto Rico’s first Rum Bar called Caña. Together with his brother Migel Agrait, they launched TheRumLab as a way to entice tourists to visit the restaurant for a Rummelier “Rum Tasting” educational experience. Simultaneously the Island’s official National Rum Festival “Taste of Rum” was launched.
Today TheRumLab is one of the leading B2B educational platforms. It also organizes the Los Angeles, San Francisco, Seattle, Chicago, Miami, New York and Puerto Rico Rum Festivals &/or Congresses.