CCO @ E&A Scheer
After a career in several commercial roles in the food industry, Niels found his dream job at E&A Scheer, combining his passion for working with F&B products and producers, with servicing customers worldwide. Doing so at a company that has existed for over 300 years is very humbling.
In his fifth year of leading the commercial team at E&A Scheer he has had the honor of supporting a multitude of Rum entrepreneurs from all over the world in the Rum blending- and cask picking process.
In all these years no less than 15.000 new blends have been created, from which many ended up being commercialized. Niels loves listening to stories and challenges and to see- and help these being transformed into successful new Rum blends or unique cask picks.
Together with a great team of Rum blenders and cask managers he hopes to further support innovation in- and growth of the Rum category and have a lot of fun while doing it. The thing that sets the Rum industry apart from others, he feels, is the great support entrepreneurs can find within the industry and friendships that emerge from it.
With his wife and two children he lives only a short bike ride away from E&A Scheer’s Amsterdam office, which comes as a great bonus.